Don't Worry About Your iP. Do Something About It!
Intellectual Property becomes confusing and difficult to manage, only because its purpose has been explained poorly. Over two decades helping business owners, I've found the greatest frustration is from not knowing how IP adds value to a business.
(Not ready for iPmasterclass 'all access pass'? Then, sign up for iPscaling...)
Intellectual Property doesn't add value to a business! "Intangible assets" add value. But has anyone made it clear to you, before now, what the difference is between "intangibles" and "intellectual property"?
And why is it so important to know the difference?
Intellectual Property is generally considered an expense on your profit and loss statement or PNL. And most small business owners leave it there.
The purpose of intellectual property is to protect the value of intangibles, what I refer to as intangible property or "iP". It's iP that builds business value.
Your iP should be on your balance sheet. It adds to the equity in your business, something that helps when seeking investment and securing loans. For innovative and creative businesses, iP accounts for more than 80% of the equity in some businesses.
More than 80% of the value of companies listed on the S&P 500 is intangibles. Therefore, building up the value of iP could 5X the value of a business.
But intellectual property protection of intangibles has become increasingly expensive. It's considered a complex and quickly changing area of law that few attorneys and fewer owners fully understand.
You need to protect your iP, but how should you protect your iP at a price that makes sense?
There are only 140 board certified intellectual property attorneys in my state, Florida. There are more than a million businesses in Florida. I estimate 500,000 of those need some type of help with intellectual property, and that adds up to more than 3000 companies per attorney, which is more than any attorney can manage one-on-one. So, many businesses in Florida are going without help from Florida board certified IP lawyers.
It's probably much the same outside of my state, wherever the pace of innovation and growth of new businesses outpace the supply of qualified IP counsel. Maybe that's why, so often, I've found business owners investing in the wrong intellectual property.
Or maybe it's the cost of intellectual property legal services that's increasing by double digits many years. Investing in the wrong IP is a costly exercise -- tens of thousands -- and for what return on investment? The cost of protecting iP can exceed the value of the iP being protected. This is frustrating for business owners
However, it becomes even more frustrating when someone infringes your company's intangibles, only to find that your company doesn't have the right intellectual property protection in place to stop it.
Or worse... when your company is threatened with a lawsuit for infringing someone else's intellectual property...
Not every company can justify spending tens of thousands on IP lawyers... but what are you to do?
iPscaling® Provides a Better Way, Without
Spending Tens of Thousands on Lawyers!
iPscaling® is the best way to implement the "Concertina" principle in your business, by taking quick, efficient steps that any business owner can put in place to protect and scale the value of its most valuable iP! Let my two decades of experience help you quickly and sustainably 5X business value.
Here’s What You Get!
You're just seconds away from instant access to the training that you need and much more! I'll take you step by step through the process of implementing my Concertina® training in your business. You'll focus first on the iP that's most valuable in your business. And, you'll build a sustainable hedge of protection around your iP today!
5X Business Value
Scale the value of your business by focusing your efforts on building the right type of iP for you, your customers, and your business by implementing Concertina principle.
Protect Your iP
You'll quickly and efficiently build a hedge of protection around your most valuable iP, without spending tens of thousands protecting the wrong iP.
Here's What's Inside Each iPscaling® Training
You'll get the training that busy business owners like you need and complete it in less time than it would take to hire a lawyer to get it done for you. Sound incredible!? Just take a look at the training.
iP-Creative: iPscaling® Copyright Creative Workshop
The training starts with owning all of the copyrighted works created for your business, because if your company doesn't own it, somebody else does. That could be a disaster. Then, the training shifts to protecting the copyrighted works created for your business by registering copyrights with the copyright office. If you're iP score puts you into the iP-Creative category, then protecting your copyrighted works by registration with the copyright office is the fastest and least expensive way to build business value. It may allow you to make passive income from your copyrighted works and gives you the right to seek attorneys' fees, statutory damages and a presumption of ownership.
iP-Branding: iPscaling® Brand Building Experience
If your iP score falls within the iP-Branding category, then you want to protect and grow the the value of your brands. First, you'll learn how to conduct a proper knock-out search to find out if your company (and only your company) can own its brand name. If you knock-out your current brand name, there's a training for picking a good brand name, one that's distinctive and sticks with your customers. Learn how to select classes and draft descriptions of goods and services. Then, you'll complete the training on registering a trademark and register your brand name(s), either in your state or at the United States trademark office.
iPmasterclass 'all access pass' Gives Much More Access!
You'll get access to Chris Paradies and his iP paralegal, Eileen, for an entire year at an affordable price! How?
Starting July 31st, Eileen will be monitoring your exclusive iPmasterclass members-only site, where you should ask all of your technical and administrative questions. Need to know something about filing. Ask! Eileen has a wealth of knowledge and decades of experiece filing applications in the United States Patent and Trademark Office. This is a $2900 value.
Plus, you'll register for up to 20 online "hot seat" sessions per year with Chris Paradies. These powerful sessions cover what you and others request. Want to know about patents? Certain types of agreements? Setting alerts? Cease & Desist letters? This is the forum to get answers for all of your IP questions. And you can request to occupy the hot seat... a $3000 value.
Of course, lifetime access to all of the iPscaling training is provided for no additional charge, a $590 value.
Access to the iPscaling training, membership site and group "hot seat" training is great. But wait... there's more... What makes this a no brainer for any business owner that is ready to "scale" their business?
You can book up to 6 one-on-one online video sessions with Chris Paradies, and he'll coach you through whatever you're finding difficult! Whether it's a trademark filing, a group copyright registration, reviewing intellectual property terms in an agreement, or determining if you need to patent an invention, I've probably seen it many times during two decades helping business owners. This, alone, is valued at more than you'll pay for the all access pass, a $6000 value. Use all 6 of your calls in the first month or save them up until you are ready. It's up to you!
About Your Instructor,
Chris Paradies is a US registered patent attorney and Florida Bar certified intellectual property attorney, the founder of Paradies® law, an intellectual property law firm, and the CEO of Paradies iP Solutions, providing intellectual property training for busy business owners using his two decades of iP law experience.
Providing a more cost-effective way for creative and innovative business owners to 5X business value is his passion. His iPscaling® training, the own protect grow® process, iPmasterclass all access pass, and the Concertina® principle make intellectual property understandable and manageable.
Chris graduated from West Point and served as an officer in the U.S. Army before getting his Ph.D. from Rensselear and his J.D., summa cum laude, from Touro Law Center. He and his wife, Aleksandra, have two sons and live in Tampa, Florida.
Here’s what people are saying about Chris
President, First Flight Venture Center
"Chris is simply the best!"
Presdient, Tampa Bay Innovation Center
"Chris gives so much to entrepreneurs without thinking of himself!"
President, DE inc.
"I have seen Chris in action and his teaching is masterful."
Best price exceptional access
all access pass
100% Satisfaction Guarantee for 30-Days
You will be amazed at how fast and easy it is to take immediate action using the training and resources provided by iPscaling. If for any reason, the training provided doesn't help you scale the value of your intangibles, you may cancel your access and get a refund up to 30 days after signing up. No questions asked.