- Your use of the mark must use the mark to describe a person, place or attribute of goods or services.
- The mark must be used in the ordinary course of your language; and in the ordinary text portion of your use, rather than in a banner or as a label.
- Don’t set the mark apart from your other text in any way.
- Don’t use the logo or colors associated with the mark as used by the owner of the trademark.
- If you are using the brand name for comparison or descriptively as the original source of goods being resold, make sure that the comparison or description is provably truthful and in no way deceptive.